in Brand Narrative
Building a brand on integrity not luxury, truth not magic. The design was inspired by the very core of our American dream, tilling your dreams against the odds, tilling your tomorrow.
THE ARGYLE THEATRE
Respecting the heritage just enough to be new.
After exploring the volumes of Babylon Villages history, The owners and I wanted this to be a fresh take. The branding reflects the respect of the buildings design with modern flare.
Building the brand of the future new leader in premium Rum. #TheNewRitual