in Brand Identity
Naming to marketing strategy and design.
Building a brand on integrity not luxury, truth not magic. The design was inspired by the very core of our American dream, tilling your dreams against the odds, tilling your tomorrow.
Building the brand of the future new leader in premium Rum. #TheNewRitual
THE ARGYLE THEATRE
Respecting the heritage just enough to be new.
After exploring the volumes of Babylon Villages history, The owners and I wanted this to be a fresh take. The branding reflects the respect of the buildings design with modern flare.