NewBreed and Stonebush are bringing to life the newest THC INFUSED BEVERAGE in California. Together we have created IfYouKnow...#youknow campaign. The new to cannabis adults, know what they want. We want to infuse a bit of intrigue and sophistication into our brand experience.
Brand Positioning and Social Media Launch Strategy, Content Design and Development. 2020 4 city consumer campaign is in the works. TBA
If you know, you know is about knowing your limits and finding a trusted brand to safety explore them. Stonebush is an occasion maker, bringing together exciting people at unique places. This look was inspired by the wonder around the corner. Hinting to new and fun experiences are closer than ever.
NewBreed and Stonebush are working on a 2020 Integrated consumer launch beginning in January and spanning 4 cities. Stay tuned for YOUKNOW2020.
SOCIAL CONTENT / BUZZ
We produced an all-day event to kick-off our promotional "Somewhere in Beverly HIlls..." Video Series.
Looking to generate initial social intrigue and momentum.
Somewhere in California Mini Series
We see an idea in a secret social scene
where you're invited to if you only knew where it was...or that was even happening.
We are developing a mini-series of events and videos as part of the 2020 local market experiential nights. Engaging the communities sense of adventure and fear
of missing out.